Everyday, we exposure ourselves to some types of designed products
and brands. We wake up at the bed, brush our teeth, wear clothes, drive a car,
eat lunch and dinner and go back to bed. In this simple process of daily life,
we don’t even recognize how many different designed products and brands we have
used. If some of products that we use daily evolve their designs and
technologies good enough to make our lives more efficiently and helpful than
now, we will be able to improve the quality of our lives with or without
notice. Also, if some of companies and small business stores try to develop
good brand images, customer relationship services and process of developing
ideas, it will hugely affect on their profits and potential customers. This is the
basic identity of the innovative global design firm and business consultant
service company, IDEO.
