We all understand that the market
has evolved and changed at a rapid pace. Also, the propensity to consume and
consumer culture have changed tremendously. The customers no longer just watch
the commercials that are provided by the companies to get information about the
product that they want to buy. The customers do not just accept what the
companies offer to them. Currently, the customers tend to trust the third
party’s opinions more and gather more information from social networking
communities. These are the most effective buying defined factors in the current
market. In order to keep up with this tremendous change, the companies have
been focusing on digital marketing. I believe that there are three important
key concepts of digital marketing.
