We all understand that the market
has evolved and changed at a rapid pace. Also, the propensity to consume and
consumer culture have changed tremendously. The customers no longer just watch
the commercials that are provided by the companies to get information about the
product that they want to buy. The customers do not just accept what the
companies offer to them. Currently, the customers tend to trust the third
party’s opinions more and gather more information from social networking
communities. These are the most effective buying defined factors in the current
market. In order to keep up with this tremendous change, the companies have
been focusing on digital marketing. I believe that there are three important
key concepts of digital marketing.
Multichannel
I think one of important concept of digital marketing is that there is no limitation, such as time and place. With old marketing strategies, it is hard to break these obstacles when the companies tried to extend their market globally. However, online/offline doesn’t exist anymore in digitalmarketing strategy. With the digital marketing, we can provide amazing experiences to customers through interactive multichannel such as smartphone, the Internet, ubiquitous life style system, etc.
Here’s the good example that shows how to effectively use the interactive multichannel as a digital marketing tool.
Using Digital Technology
As the technology has developed, using digital technology through digital marketing has become a critical concept in current marketing plans. However, the companies should not overuse the technology. They should carefully find suitable innovative technology within their brand identities. The company needs to make their customers think that this company or brand is fresh and new when the customers experience their digital marketing with new media technology.
Storytelling
Even though the companies use digital marketing plans with new media technology throughout the interactive multichannel, that does not mean that the customer would use and search the product motivationally. If there is a proper story that is good enough to motivate the customer into participating in the companies’ digital campaigns or digital marketing, the customer would not only be involved in the digital marketing, but also they would remember the company as the brand.
Here’s a good example of proper use of digital marketing plan with the storytelling.
We are in the middle of the digital marketing era and I’m sure that there will be new media technology that
could change our life style again just like social networking services did. The consumers want to have more information than they could get from normal
commercials and share their information and opinion with other potential
consumers. This is the most effective outcome that the company wants to have
from the digital marketing. I believe that the entertainment industry is based
on how to generate positive opinions about new content
from the consumers. In order to achieve this, using digital marketing
strategies would be the best and fastest way to spread the word and get
results. If we remember the basic but important rules of digital marketing, it
would not be hard to achieve the company’s goal.
Multichannel
I think one of important concept of digital marketing is that there is no limitation, such as time and place. With old marketing strategies, it is hard to break these obstacles when the companies tried to extend their market globally. However, online/offline doesn’t exist anymore in digitalmarketing strategy. With the digital marketing, we can provide amazing experiences to customers through interactive multichannel such as smartphone, the Internet, ubiquitous life style system, etc.
Here’s the good example that shows how to effectively use the interactive multichannel as a digital marketing tool.
Using Digital Technology
As the technology has developed, using digital technology through digital marketing has become a critical concept in current marketing plans. However, the companies should not overuse the technology. They should carefully find suitable innovative technology within their brand identities. The company needs to make their customers think that this company or brand is fresh and new when the customers experience their digital marketing with new media technology.
Storytelling
Even though the companies use digital marketing plans with new media technology throughout the interactive multichannel, that does not mean that the customer would use and search the product motivationally. If there is a proper story that is good enough to motivate the customer into participating in the companies’ digital campaigns or digital marketing, the customer would not only be involved in the digital marketing, but also they would remember the company as the brand.
Here’s a good example of proper use of digital marketing plan with the storytelling.
We are in the middle of the digital marketing era and I’m sure that there will be new media technology that
could change our life style again just like social networking services did. The consumers want to have more information than they could get from normal
commercials and share their information and opinion with other potential
consumers. This is the most effective outcome that the company wants to have
from the digital marketing. I believe that the entertainment industry is based
on how to generate positive opinions about new content
from the consumers. In order to achieve this, using digital marketing
strategies would be the best and fastest way to spread the word and get
results. If we remember the basic but important rules of digital marketing, it
would not be hard to achieve the company’s goal. 
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