We all understand that the market
has evolved and changed at a rapid pace. Also, the propensity to consume and
consumer culture have changed tremendously. The customers no longer just watch
the commercials that are provided by the companies to get information about the
product that they want to buy. The customers do not just accept what the
companies offer to them. Currently, the customers tend to trust the third
party’s opinions more and gather more information from social networking
communities. These are the most effective buying defined factors in the current
market. In order to keep up with this tremendous change, the companies have
been focusing on digital marketing. I believe that there are three important
key concepts of digital marketing.
I believe that everyone in the entertainment industry
especially the music industry knows well that the hottest concept or music genre
from 2012 till now is electronic sound and dubstep. Currently, there are so
many different music tracks that collaborate with these types of sounds.
According to naver.com, dudstep is one of electronic dance music genres that
started in South London, England in early 2000 and uses powerful low-frequency
bass and drum in slow tempo with 2-step rhythm.
Currently, the major
theme and trend of pop culture in the entertainment industry is about
post-apocalyptic theme. Especially in the movie industry, it is easy to find
movies that talk about zombies, end of world wars and pessimistic future. It is
also easy to find popular games such as Metro: Last
Light, Gears of Wars, The Walking Dead, Fallout, etc with this type of the
themes in the game industry. But why, all of sudden, this post-apocalyptic
theme dominates entertainment industry? I know that this type of theme has
existed through out the entertainment history. However, I believe that now will
be the major and prime era of post-apocalyptic theme of the entertainment
industry and history.
In
today’s world, we must watch over many things that could affect our careers
and/or businesses. Many people decide to be part of illegal activities by
downloading music, films, graphics, and many other creative works. Our company
will be able to be protected as much as possible as we register all of our
creative work. Between copyrights, trademarks, permits, and all the protective
tools we can acquire.
Everyday, we exposure ourselves to some types of designed products
and brands. We wake up at the bed, brush our teeth, wear clothes, drive a car,
eat lunch and dinner and go back to bed. In this simple process of daily life,
we don’t even recognize how many different designed products and brands we have
used. If some of products that we use daily evolve their designs and
technologies good enough to make our lives more efficiently and helpful than
now, we will be able to improve the quality of our lives with or without
notice. Also, if some of companies and small business stores try to develop
good brand images, customer relationship services and process of developing
ideas, it will hugely affect on their profits and potential customers. This is the
basic identity of the innovative global design firm and business consultant
service company, IDEO.
One of important roles in the entertainment
industry would be A&R. According to About.com, A&R stands for artist
and repertoire and their basic job is that finding new artists and signing them
to the label or the production company. In the music industry, A&R agents
cover all kinds of important things such as contracting negotiations, booking
recording sessions and preparing for the album release. These are typical roles
of the A&R in the past. However, the role of A&R has changed in current
entertainment industry.
Just imagine that a family
decided to go to the beach to enjoy their weekend. Father stopped at the gas
station to put gas in the car and mother and son bought the mango, banana and
volleyball. Most of these products are made in a foreign country other than the
U.S. Why we buy so many different products from outside of the country even
though we think we already have enough technology to produce these products?
Because there is a economic and mathematical secrets called ‘ComparativeAdvantage.’
