5. RIAA

       The industry group that best fits one of my business plan concepts is the Recording Industry Association of America (RIAA). RAII is the trade organization that supports and promotes the creative and financial vitality of the major music companies (www.riaa.com).
As one of major music industry organizations in the world, they consist of powerful global music labels and manufacture and distribute approximately 85% of all music sales in the U.S.

                     

       RIAA also focuses on protecting the intellectual property and First Amendment rights of artists and music labels. In there website, they provide specific details of online copyright infringement and explain how music piracy can negatively effect on the U.S. economy and American workers.

                             

       As technology develops, we expect that our lives will evolve in better and convenient ways. Our daily lives have been changed radically with digital technology, but one thing that will never change is that people listen to music everyday in every form. With huge advantage of new technologies, the ways of listening to music have become more simple and convenient. People can access music anyplace they want with so many different devices. However, the world music industry has been struggling.  

                                                     

       One of major problems of global music industry is illegal downloading. For example, China music industry had huge potential before they provide their Internet service system nationally. After 5 years, China has become one of high rate piracy countries in the world and many Korean and Japanese entertainment companies are seriously thinking about closing their business in China.   

                             

       I think this is one of the reasons that I need the RIAA as my industry organization. Without knowing differences of intellectual property laws and copyright systems, I couldn’t even put my business model for artist management and entertainment concept company in the U.S. Also, RIAA provides valuable information about international music industry trade relations between the U.S. and other countries. Through this powerful and professional organization, I can access all kinds of resources, industry information and current industry professionals’ data. The Recording Industry Association of America will help me to build and update my business model for the international artist management company.