6. What is Big Data?

       So many people in the world use smart phones everyday and every hour in daily lives. With this technology, we can easily search information, buy something and share information with other people through the Internet. Some people say, people in present time are addicted to smart phone, but we obviously can access all kinds of data in the world through the small devices with simple clicks. People need data to live and desire to have more data than other people to live better lives. 

         Currently, I have so many spam mails and these spam mails are something that I searched from the Internet previously. I was wondering how they keep my information and sending mails about something that I wanted but didn’t buy.  A lot of you have experienced that you can see same Internet advertisement that you searched before from other websites. This happens because so many companies are trying to collect potential customers’ information for future marketing.

                   

                     

         When we search something through Smartphone and the Internet, Smartphone act like input to companies’ database and companies want to collect our data. With these huge data, companies could analyze current trends and predict the future patterns of customers. So they could build new marketing plans based on trustful data from actual target customers. We call this as Big Data.

                     
                      
               For example, a fast fashion company Zara uses similar system to reduce the risk. These companies gather information from customers. When the customer buys something from the store, this information goes to store managers and from store managers to market specialists and designers to analyze what customers buy most. After they analyze it, companies distribute these items to customers around the world as fast as they can and these items become global trends. This is the basic form of using Big Data in the business field.

                    

            According to SAS.com, Big data is a popular term used to describe the exponential growth, availability and use of information, both structured and unstructured. Much has been written on the big data trend and how it can serve as the basis for innovation, differentiation and growth. It is imperative that organizations and IT leaders focus on the ever-increasing volume, variety and velocity of information that forms big data.


                           

        With huge development of smart devices and social network services, Big Data has been our daily lives naturally. In our future business, predicting our customers’ behaviors and new trends to build effective marketing plans will be the most powerful skill to have successful business. So having Big Data and analyzing it will be the key of our successful future.